133: Creating with Purpose. How to stand out in business & life. With Alex Santiago

Updated: Feb 27, 2019

{This is a two-part episode. You can listen to parts one and two below.}

Have you ever wondered what it would be like to start your own business, or have you already started and you need some inspiration and real-life business-savvy advice from fellow entrepreneurs who have been through the ups and downs?

Subscribe to DIFERENTE and listen to this episode on apple podcasts, Google Play, Spotify, Stitcher and TuneIN. Or you can listen below.

This is the second episode in a special six-episode series on Entrepreneurship.

In this entrepreneurship series, you will hear from six different entrepreneurs who are all in different stages of their brand’s lifecycle. Some are just starting and some are making major waves that have disturbed industries. Each conversation focuses on a specific topic that keeps entrepreneurs up at night. The good news is that we can all learn from their struggles, without having to sacrifice our beauty rest.

My guest this episode is Creative Strategist and founder of Social Mosaic Communications, Alex Santiago. Alex has been living his motto of "rebeldia" and creating with purpose for many years. He works with brands with the goal to transform moments, challenge the norm, and make a statement. And he believes in revolutionizing culture and the power of inspiring people through meaningful, branded experiences.

Alex is a native of Puerto Rico, and in this episode, he shares how his childhood struggles and experiences helped him become a unique kind of marketer, who understands American culture as a mosaic of cultures rather than a melting of identity to fit in. He knows the value of being diferente as a person and a brand.

Alex Santiago


Producer/Host - Maribel Quezada Smith

Associate producer & Editor - Ricardo Pujol

Diferente theme Music by Keagan Stromberg